What Does the â„¢ Symbol Mean and When Should You Use It?
- trademarks0
- Feb 10
- 2 min read
If you’ve ever noticed the ™ symbol next to a business name, product, or catchy phrase, you might be wondering what it actually means and how it differs from the ® symbol. Whether you’re a coach, creative, or entrepreneur, understanding trademarks is essential to protecting your brand.
In this post, we’ll break down the meaning of the ™ symbol, when you should use it, and why trademark protection matters.
What Does the â„¢ Symbol Mean?
The ™ symbol stands for trademark and is used to indicate that a business or individual is claiming a word, logo, phrase, or other brand element as their exclusive identifier. Unlike the ® symbol, which signifies a registered trademark, the ™ symbol does not require official registration with a trademark office.
Essentially, when you use ™, you’re putting the world on notice that you consider a particular name, slogan, or logo to be your trademark. It signals that you are asserting ownership and branding rights—even if you haven’t formally registered the trademark.
How Is the ™ Symbol Different from the ® Symbol?
Many business owners confuse ™ and ®, but they have very different legal implications:
🚨 Important: You cannot use the ® symbol unless your trademark is officially registered with the Canadian Intellectual Property Office (CIPO) or the United States Patent and Trademark Office (USPTO). Misuse of the ® symbol could lead to legal consequences!
When Should You Use the â„¢ Symbol?
You should use the ™ symbol whenever you want to indicate that a particular word, phrase, or logo is associated with your brand even if you haven’t filed a trademark application yet. This is especially useful when:
• You’re in the early stages of branding and haven’t registered your trademark yet
• You want to deter others from using your name, logo, or slogan
• You’re in an industry where branding is critical, and you want to signal that you consider something your intellectual property
While the ™ symbol doesn’t provide official legal protection, it can still help establish your brand identity and support your case if you ever need to enforce your rights.
The ™ symbol is a powerful way to signal that you’re claiming ownership of a brand element, but it doesn’t provide the same legal protection as a registered trademark. If you’re ready to take the next step in protecting your business, consider getting a comprehensive availability search and filing for official trademark registration to secure your brand’s future.
Have questions about trademarks? Let’s chat! I help coaches, creatives, and entrepreneurs navigate trademark registration so they can build their brands with confidence.
📩 Email me [trademarks@belotip.ca] to learn more!