When you start building your brand, one of the most important decisions you’ll make is who should actually own your trademark. In Canada, this is more than just a technicality: it can affect your legal rights, your business value, and your ability to grow. Here’s a breakdown of why company-owned trademarks are usually the safer, smarter choice, and when owning it personally might still make sense. Who Can Own a Trademark in Canada? Under Canadian law, a trademark must be owne
